A SaaS development company that runs a SaaS of its own.

We take your idea from a first version your early customers pay for to a product that serves many companies, each with their own data. We build it the way we built ForwardChat, the SaaS we run ourselves.

A SaaS owner's console: monthly revenue, paying companies, trials and payments to retry, revenue for 12 months, customers on each plan, a new sign up and an invoice paid

What it does for you

  • A first version you can sell

    We plan an MVP with the features your first paying customers need, so you learn from real use before you spend more.

  • One platform for every customer

    Each customer company gets its own account and data, and one update reaches all of them at once.

  • Built to be run, not just launched

    Sign up, billing, support and monitoring are planned from the first day, because we run a SaaS ourselves.

What a SaaS product needs

We build the first version around your first customers, then grow it with them.

  • Customer accounts and plans

    Sign up, plans and user roles for each customer company, with each company's data kept apart.

    Multi tenant
  • Subscription billing

    Monthly or yearly plans, free trials, invoices and card payments, so revenue comes in without chasing.

  • Admin console for your team

    See every customer, their usage and their support requests in one place.

  • Web and mobile apps

    The product your customers use every day, on the computer and on the phone.

  • Connections to other tools

    Payment providers, WhatsApp, email and the other tools your customers use, connected through their official APIs.

  • Hosting, backups and monitoring

    Hosted on AWS with daily backups, and watched after launch so problems are fixed early.

    AWS

Our own SaaS, live today

We do not only build SaaS products for clients. We run one.

ForwardChatOur own product

An AI that answers your customers on WhatsApp.

ForwardChat is our own product. It answers customers on WhatsApp, sends promotions and collects leads for Malaysian businesses every day. The same team builds your system.

Result
About 70,000 customer messages a month, for businesses in retail, travel, healthcare and education
Runs on
Official WhatsApp Business API, AWS

See ForwardChat

The ForwardChat inbox: AI replies to WhatsApp customers, a captured lead routed to the sales team, and the customer view on a phone

Malaysian companies running on our software

APT Hair SalonAcacia FabricsDina TravelMolicc SystemRE HomeworksSkinloft Beauty CentreGen International Wellness AcademySurfine Hitech Driving InstituteSentoan AgencyPhang FisheryHi-Standard Marketing

How a project runs

Every project follows the same five steps, so you always know what happens next. Most go live in 8 to 16 weeks.

  1. We map how you work

    We sit with your team, see how the business runs today, and write down every screen, rule and step for you to sign.

  2. You get one fixed price

    One price for everything in the plan. You pay in stages as each part is delivered, never by the hour.

  3. You see it being built

    You try working parts of the system along the way, so there are no surprises at the end.

  4. Your team tests it

    Your team tests the system against the signed requirements, and we fix until every test passes.

  5. We launch and look after it

    We go live, train your staff, and keep the system running and supported after launch.

Common questions

How much does it cost to build a SaaS product?

A focused first version usually starts from about $25K, depending on the features it needs. After a free first meeting you get a proposal and a fixed quotation for the agreed plan.

How long until the first version is live?

Most projects go live in 8 to 16 weeks, depending on how much the product needs to do. You try working parts of the product along the way.

Who owns the code?

Our quotation gives you two options: a licence, where Forward Genix keeps the source code and runs the platform for you, or full ownership, where the source code is handed over to you on final payment. For a product you plan to sell, full ownership is usually the right choice.

Can you run the product for us after launch?

Yes. We host it on AWS with daily backups, and a care plan keeps it maintained, updated and supported while you focus on customers.

Do you work with founders or established companies?

Both. We work with founders turning an idea into a product, and with companies turning an internal system into something they can sell to others.

Tell us what your business needs to run.

  • We usually reply within minutes.
  • You talk to Js, our founder, directly.
  • The first meeting and the quotation cost nothing.
  • Based in Puchong, Selangor, working across Malaysia.