A custom software development company that builds around how you work.

Business systems, portals and web apps your off the shelf tools cannot handle. Planned with you, built at one fixed price by a small senior team led by our founder, and supported after launch.

An operations system built around one company's process: quotation to invoice with the count at each step, approvals that follow the company's own limits, stock to reorder, and a supplier invoice read by AI and checked against the purchase order

What it does for you

  • Software that fits your process

    Your rules, approvals and steps are built in, so your team stops working around a tool that was made for someone else.

  • One price before work starts

    Every screen and rule is written down and signed. The price for that plan is fixed and paid in stages.

  • One team from start to finish

    The people who plan your system also build it, launch it and look after it. Js, our founder and principal engineer, leads every project.

Software we build

Each system is designed around your process, not a template. Many companies start with one part and add more later.

  • CRM and sales systems

    Leads, quotations, follow ups and the full history of every customer in one place.

  • ERP and operations systems

    Orders, stock, purchasing and finance working from the same records, with reports management can trust.

  • Approval and workflow systems

    Requests, approvals and claims that follow your limits, with a record of who did what and when.

    Access by roleAudit log
  • Customer and partner portals

    A secure place where customers, dealers or suppliers check orders, download files and send requests.

  • Web and mobile apps

    The apps your staff and customers use every day, on the computer and on the phone.

    WebiOSAndroid
  • AI inside your system

    Document reading, answers from your own data and smart routing, added where they save your team time.

A system we built and still run

ForwardChat is our own product. The same team builds and looks after your system.

ForwardChatOur own product

An AI that answers your customers on WhatsApp.

ForwardChat is our own product. It answers customers on WhatsApp, sends promotions and collects leads for Malaysian businesses every day. The same team builds your system.

Result
About 70,000 customer messages a month, for businesses in retail, travel, healthcare and education
Runs on
Official WhatsApp Business API, AWS

See ForwardChat

The ForwardChat inbox: AI replies to WhatsApp customers, a captured lead routed to the sales team, and the customer view on a phone

Malaysian companies running on our software

APT Hair SalonAcacia FabricsDina TravelMolicc SystemRE HomeworksSkinloft Beauty CentreGen International Wellness AcademySurfine Hitech Driving InstituteSentoan AgencyPhang FisheryHi-Standard Marketing

How a project runs

Every project follows the same five steps, so you always know what happens next. Most go live in 8 to 16 weeks.

  1. We map how you work

    We sit with your team, see how the business runs today, and write down every screen, rule and step for you to sign.

  2. You get one fixed price

    One price for everything in the plan. You pay in stages as each part is delivered, never by the hour.

  3. You see it being built

    You try working parts of the system along the way, so there are no surprises at the end.

  4. Your team tests it

    Your team tests the system against the signed requirements, and we fix until every test passes.

  5. We launch and look after it

    We go live, train your staff, and keep the system running and supported after launch.

Common questions

How much does custom software development cost?

It depends on what the system needs to do. Projects start from about $15K for a focused first version. After a free first meeting we send a proposal and a fixed quotation, so you know the full cost before we build.

How long does a project take?

Most projects go live in 8 to 16 weeks, depending on how much the system needs to do. Larger systems are delivered in parts, and you try working pieces along the way.

Who owns the source code?

Your data is always yours. For the software itself, our quotation gives you two options: a licence, where Forward Genix keeps the source code and runs the system for you, or full ownership, where the source code is handed over to you on final payment.

How do we work with a team in Malaysia?

We work from Puchong, Malaysia (GMT+8). Before we start we agree regular call times that suit both sides, and between calls you get progress updates in writing.

How big is your team?

Small on purpose. A senior team led by Js, our founder and principal engineer, who stays on your project from the first meeting to launch and after.

Tell us what your business needs to run.

  • We usually reply within minutes.
  • You talk to Js, our founder, directly.
  • The first meeting and the quotation cost nothing.
  • Based in Puchong, Selangor, working across Malaysia.