Custom software built around how your company actually works.

Planned with you. Built for your team. Kept running long after launch.

Systems we have built for

  • A Fortune 500 insurance group
  • A global insurer in APAC
  • A UK pharmacy group

Malaysian companies running on our software

  • Delux
  • Acacia Fabrics
  • Dina Travel
  • Molicc System
  • RE Homeworks
  • Skinloft Beauty Centre
  • Gen International Wellness Academy

What we build

From business systems to apps and websites, built around how your company works.

Custom business systems

Approvals, inventory, operations, dispatch and reports, built around how your company works.

What it does for you

Everyone works from one system, and you see what is happening across the company, live.

Web applications and portals

Customer portals, booking systems, member areas and online ordering that run in any browser.

What it does for you

Customers and partners serve themselves any time, without calling your team.

Mobile apps

iOS and Android apps for your customers or your staff, connected to your other systems.

What it does for you

Your business in your customers' pocket, and your field team always in sync with the office.

Websites and online stores

Company websites and e-commerce stores that load fast and are easy to update.

What it does for you

A site that earns trust and brings in enquiries and sales.

AI and WhatsApp integration

Custom AI and WhatsApp connections for your own systems: orders, bookings, updates and enquiries handled on WhatsApp.

Shown in ForwardChat, our own AI platform
What it does for you

Customers get answers and updates where they already are, even at night.

SaaS products

Software you sell to other companies by subscription, on one platform for every client.

What it does for you

What your company knows becomes a new source of income.

Integrations and cloud hosting

We connect the systems you already use, and host your system on Amazon Web Services in the Malaysia region.

What it does for you

Information moves between your tools on its own, with no copying by hand.

Selected work

Three systems that run every day.

Delux

One library for every product file a sales team needs.

An online library for Delux, the Malaysian gate and door maker. Their teams find and share product photos, videos, brochures and guides, and each person sees only what they need.

Problem
Sales teams waited on marketing for the latest brochure, price list or installation video
Result
Every team finds the current file themselves, from any device, with access set by role
Built with
Node.js, Angular, AWS S3
ForwardChatOur own product

An AI that answers your customers on WhatsApp.

ForwardChat is our own product. It answers customers on WhatsApp, sends promotions and collects leads for Malaysian businesses every day. The same team builds your system.

Result
About 70,000 customer messages a month, for businesses in retail, travel, healthcare and education
Used by
DeluxAcacia FabricsDina TravelMolicc SystemRE HomeworksSkinloft Beauty CentreGen International Wellness Academy
Product view
Fortune 500 insurance group

Roadside assistance, dispatched in real time.

The platform that sends a tow truck when a policyholder breaks down: intelligent dispatch routing, live job tracking, several insurance brands on one system and SLA monitoring for every service provider.

Built
Dispatch, tracking, provider SLA dashboards
Built with
C# .NET, Angular, React Native
Role
Lead full stack engineering

What our clients say

From our Google reviews, in their own words.

“They asked the right questions and suggested improvements we hadn’t thought of. The end result was a system that actually fits how our team works.”

DeluxEmily Hew

“Great service and a very helpful team! Communication was smooth, and the system was easy to use.”

Dina TravelSiti

“I’ve had a great experience using ForwardChat. The platform is easy to use, reliable, and helps streamline customer communication effectively.”

SkinloftFathiah Aliah

“Good service and easy to communicate with the team without any issues.”

RE HomeworksSyaf

How we engage

Every project follows the same five steps, so you always know what happens next. Most go live in 8 to 16 weeks.

  1. 01

    We map how you work

    We sit with your team, see how the business runs today, and write down every screen, rule and step for you to sign.

    You getA written plan you sign
  2. 02

    You get one fixed price

    One price for everything in the plan. You pay in stages as each part is delivered, never by the hour.

    You getA fixed price, paid in stages
  3. 03

    You see it being built

    You try working parts of the system along the way, so there are no surprises at the end.

    You getRegular previews you can try
  4. 04

    Your team tests it

    Your staff test the system against the plan you signed. We fix anything until it passes.

    You getSign off only when it works for you
  5. 05

    We launch and look after it

    We go live, train your staff, and keep the system running and supported after launch.

    You getA working system, trained staff and ongoing support

Every system has four parts.You check and approve each part before we build it.

You approve each part. Anything extra is priced before we build it.

Screens your staff and customers useOn the computer, on the phone and on WhatsApp, designed around how they work.
Your rules, agreed in writingWho approves what, every step and every price, written down and signed before we build.
Your data stays yoursStaff see only what they need. Every change is recorded. Download everything to Excel any time.
Kept safe and runningHosted on Amazon Web Services in Malaysia, backed up every day, and looked after by us after launch.
  1. 1
    Screens your staff and customers useOn the computer, on the phone and on WhatsApp, designed around how they work.
  2. 2
    Your rules, agreed in writingWho approves what, every step and every price, written down and signed before we build.
  3. 3
    Your data stays yoursStaff see only what they need. Every change is recorded. Download everything to Excel any time.
  4. 4
    Kept safe and runningHosted on Amazon Web Services in Malaysia, backed up every day, and looked after by us after launch.
Js Yau, founder of Forward Genix

Js Yau

Founder and principal engineer

I have spent my career building systems companies cannot afford to have fail: dispatch platforms for insurers and HR systems running across countries. Today I lead Forward Genix and run ForwardChat, our own AI platform that Malaysian businesses use every day. When you work with us, you work with me directly, from the first requirements session to launch and beyond.

Industries
Insurance, fintech, manufacturing, retail, travel, healthcare
Builds
Web, mobile, AI, cloud
Based in
Puchong, Selangor

Common questions

What people ask us before every project.

How much does a custom system cost?

It depends on what the system needs to do. After a first meeting we send you a proposal and quotation at no cost. Once the requirements are agreed and signed, the price is fixed and paid by milestone, so you know the full cost before we build.

How long does it take?

Most projects go live in 8 to 16 weeks, depending on scope. You see working software at agreed checkpoints along the way, not a big reveal at the end.

How do I know I will get what I asked for?

We write the requirements with you and you sign them before we build. Your team then tests the system against those requirements, and we fix until every test passes.

Who owns the system and the data?

Your data is always yours, and you can export it to Excel any time. For the system itself, our quotation gives you two options: a licence, where Forward Genix keeps the source code and looks after the system for you, or full ownership, where the source code is handed over to you on final payment.

Where is it hosted, and what happens after launch?

Your system runs on AWS in the Malaysia region, with daily backups. After launch, a care plan keeps it maintained, updated and supported.

What can Forward Genix build for my company?

Custom business systems, web applications and portals, mobile apps, websites and online stores, SaaS products, AI and WhatsApp integrations, and cloud hosting with integrations to the tools you already use. We also build and run ForwardChat, our own AI for WhatsApp. Message us and we usually reply within minutes.

Tell us what your business needs to run.

Tell us about the system you have in mind and we will arrange a consultation.

  • We usually reply within minutes.
  • You talk to Js directly.
  • Based in Puchong, Selangor, serving the Klang Valley and all of Malaysia.
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